Did you invest in the Facebook IPO?  That one was an iffy, but here’s one that will be a winner.  Visalus Health Sciences the company that markets the weight loss program called Body by Vi has filed for an IPO to raise $175 million.

I am going to hazard a guess that the IPO will be hugely subscribed to by the company’s own sales organisation.

I have been looking at various multilevel marketing (MLM) companies for many years, because I probably have a client or two or three that represent each one of the major players in that space, and I have to say that I am quite impressed by the way Visalus is run.

I think that this company has by far the best team building methodology, compensation system, and marketing that I have ever seen in the market.  That coupled with a good product is all you need for success.  If you become a Visalus agent you have to try really hard to fail.

The company rewards it’s agents very quickly in the system with a tangible reward that everyone can observe: a BMW.  Guess what happens when your friends and family suddenly see you driving a BMW while just a few months ago you were getting ready to file for bankruptcy? Of course, many of them want a piece of it too.  This is one of the most vital ingredients of Vi’s success.

The other notable point is the team building.  Vi has successfully created an MLM team model where each recruit is able to use discretion in rewarding the people who are a direct part of their team.  Teams band together to help each other through competitions and this keeps morale high and people closely knit.

I think other MLMs really ought to learn a thing or two from Visalus.  For one thing Blyth, the majority owner of Visalus should really use some of the learning from Visalus to revive PartyLite it’s other MLM brand.

Watch this company, it has done well and will continue to do well for the foreseeable future.

For more information visit the Reuters: http://in.reuters.com/article/2012/08/16/us-visalus-ipo-idINBRE87F13O20120816




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